The Swissest Nordic watchmaker

Origin of the name

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SIDUNA is named after the head city of Ancient Phoenicia, Sidon.

The Phoenician civilisation is considered to have decisively influenced the Ancient Greeks, Etruscans and Hebrews. They helped to create the Classical World around the Mediterranean Sea, which helped to shape the Western world (Daily History, 2021).

So for us, the name SIDUNA is synonymous with "The Origins".

Ancient Phoenicia

19th century, making a mark

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There are very few traces of a Siduna Watch Company from the 19th century, but there is evidence that the watchmaker showcased pocket watches at the 1855 Exposition Universelle in Paris, France, where they were awarded a Napoleon III medal.

1855 Exposition Universelle

A stylised version of France's ruling President from 1852 to 1870 would be minted on the back of SIDUNA pocket watches for the following 80 years.

Image credit Coin Archives, 2023. Reproduced under Fair Use/Fair Dealings.

Napoleon III medal

SIDUNA pocket watches all used the same proprietary calibre, which came with Breguet overcoil and was executed in two finishings: élaboré and Chronomètre.

Siduna pocket Chronometer movement

20th century, expansion and consolidation

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Expansion

In the 20th century, SIDUNA released several proprietary movements, which were either branded «Siduna» or «Siduna Prima».

Siduna Tank watch, 1940s. Image credit Shellman Ginza Shop. Reproduced under Fair Use/Fair Dealings.

From first to last:

  • Siduna rectangle movement. Image credit Timekeeper's Olive. Reproduced under Fair Use/Fair Dealings.
  • Siduna barrel-shaped movement. Image credit Watch CTI. Reproduced under Fair Use/Fair Dealings.
  • Siduna ladies movement. Image credit Haiqal Tan. Reproduced under Fair Use/Fair Dealings.
Siduna tank watch, Shellman Ginza shop

Copenhagen, Denmark

In 1929, a Siduna A/S subsidiary was established in the oldest town square of Copenhagen, Denmark, to handle distribution across the European Nordic peninsula and the Baltic Sea area.

Stockholm, Sweden

In 1953, the company Siduna. Ur & Fourniturer en gros was incorporated in Stockholm, Sweden, and published a spare parts catalogue for SIDUNA watches (Bokbörsen, 2023).

United States of America

The trademark Siduna was filed with the USPTO in 1949, and the brand was listed on the USPTO 1955 Index of Trademarks (Google Books, 2023).

Archive 1890 photograph of Gammeltorv in Copenhagen, Denmark

Consolidation

Likely around the 1950s, the company joined forces with the Felca Watch Company from Grenchen, Switzerland, which had been established in 1919 (Mikrolisk, 2023) and was renamed Felca & Titoni Watch Limited (image credit Titoni, reproduced under Fair Use/Fair Dealings).

Together, these three brands shared the manufacturer's code SOA, which stood for Felca, Felca & Titoni, Siduna (Jack's Treasure Chest of Time Pieces, 2010).

Siduna watches were produced by factories such as Titoni, Montres Sylvan Kocher & Cie, Bernard Dubois SA and Felca. Off-the-shelf movements were introduced, such as the ETA movements 990, 1080, 1100 and 2412; FHF 28 (Localtime, 2023); Landeron 48 (Kaplans Auktioner, 2004), 51 and 54; Venus 170 (Bailey, 2022).

Felca watch production, from the 1950s onwards

Examples like the chronograph in picture, which auctioned at the prestigious Antiquorum house was adjudicated at EUR 2,210.

Sadly, Siduna did not survive the 1980s industry restructuration and was closed down for nearly four decades.

Siduna chronograph, Antiquorum auction

21st century, rebirth

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In 2006, Stockholm based watchmaker Folke Bertil Ingerlund filed for the national trademark Siduna in Sweden, but he let it expire in 2016, as he had reached retirement age 5 years prior.

Woodshores AB, which is managed by Longines' former Head of Product Design, filed for the international trademark between 2018 and 2019 while resuming the brand's production near the European North Sea.

rebirth of Siduna

See Made in Europe.